Digital Desktop Toilet Paper …

Cottonelle has accomplished the tricky task…they’ve made toilet paper digital …not exactly, of course, because the day toilet paper is digital…well, I haven’t even heard of digital TP in Sci-Fi novels…

Nonetheless, Cottonelle has developed the ‘puppy’ to represent soft….since soft is what people want when it comes with toilet paper…And now, they’ve taken the puppy to the desktop by developing a Branded Desktop Application (BDA)…Now you can download the puppy onto your desktop for screen savers, wallpaper, ringtones…and puppy contests that your kid’s will love (and you know they’ll want the puppy paper when you go to the market)…

 Moreover, the BDA allows you to change the puppy promotion on the fly. The ability of push technology (instantaneous communication) and seamless versioning (changing content without interrupting the user experience) will allow consumer brands to realize the true potential of their work on the desktop.

Now you have a regular audience for your promotional messages. BDAs deliver a customized experience, bringing brands into a more tangible, easily accessible position in the daily lives and habits of the core audience the websites were intended for.

All our brand partners should consider this easy win….

Of course, if they want a real viral experience…you can never go wrong with a funny hat on a bulldog…