Mixed Media World
Twitter this…
I’ve been mentioning Twitter during conversations lately…(these are face to face conversations…not digital)…anyway…people keep on asking, what is this twitter thing anyway???
In simplest form, twitter are mini blogs…in more complex thinking, they are a tool to facilitate instant conversation via web, mobile, IM…conversation with friends or ‘strangers’….
There’s no correct way to use twitter….you can share updates to your blog…you can chat…you can just watch others chat…And you can use it online or mobile easily…this twitter’s charm and appeal…
Right now, twitter is hot…almost facebook hot…it’s definitely a tool that should be considered in any communication campaign.
Charlie and the Enterprise 2.0 Factory
Here’s a great presentation on ‘Enterprise 2.0’
The content created by Scott Gavin is great…The storytelling around the character of ‘Charlie’ takes a complicated concept and simplifies easily…And shows the power of today’s browser software…Charlie is very organized too…
Cool Stuff…
Read Full Post | Make a Comment ( None so far )My so called life(cast)…
Taking a page out of the Truman Show and EdTV….you can now get a glimpse of Justin Kan and his “lifecast” Justin.TV …You can follow around Justin 24/7/365 days a year…if you really want to…
Justin’s page consist of live streaming video,a chat room, calendar, clip voting system and Twitter module to update the page via mobile phone. And…of course…an area for a sponsor clip.
It has taken off like gangbusters as reported by TechCrunch….TechCrunch is highly influential in the digital/Silicon Valley community…”You’ve made it” when you’re getting constant coverage from the leading digital blog…Of course, if TechCrunch wasn’t reporting on JustinTV would anybody care…
…and now you can go from voyeur to “lifecaster” since JustinTV and another service ustream.tv that are allowing people to broadcast their lives (or as they now call it…”lifecast”)
We’re getting to the point that everyone can have their individual life channel…Who’s lives will be the most interesting….the Truman show….EdTV….Justin….me (well…probably not me since I don’t want to show off my sleeping patterns)….you…your best friend…it can be anyone and everyone…
….and don’t forget….you can have Kellogg’s sponsor you….you just have to eat Special K every morning as people watch.
“C” stands for Converation…
It’s the Conversation Economy, Stupid! is a great Business Week article about making the move to conversation and a conversation ecosystem (picture above). As the articles states, “Conversation leads to relationships and relationships lead to affinity.” The article also stresses the need to move to facilitation vs simple one-way communication.
This is important from a MindShare perspective since we’ve traditional placed the message but now we have to learn facilitate the conversation…
And I have some ideas on how to do this… (which will not be disclosed in this particular post)…
Read Full Post | Make a Comment ( None so far )BBC goes ARG
Alternative Reality Game’s (ARG) combine traditional media, digital and mobile to drive viral adoption. They can be simple or complex. Some past ideas have included I Love Bees for Halo 2, the more complex Perplex City and the Lost Experience for the TV show. For the past month, BBC has created an ARG for their Radio 1 festival this weekend.
The game centers on Paul Denchfield, a fired and frustrated BBC new media freelancer who has been using his blog, You Tube and Twitter (that’s another blog entry) to uncover a mystery at the BBC.Take a look…It’s an aggressive move by BBC. ARGs are a great way to use digital content to market entertainment properties that can get people excited about the event….as long as it’s not too hokey…of course…then the whole thing could blow up in your face….
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The Secret Lives of I-Performance... 